I worked on a project where we did the research and it came back saying "meh", or "no", or "only if it had this impossible feature".
Our management just discounted the research, "we asked the wrong population" etc, and drove forward with their vision
Approx $100m later the project was quietly folded, senior managers who had been promoted during the process quietly moved to pastures new, everyone else given 6 weeks to find something else.
I saw the warning signs and left before the crunch, but in hindsight I had concerns that weren't answered from day 1 but I let my enthusiasm allow me to ignore them
Our management just discounted the research, "we asked the wrong population" etc, and drove forward with their vision
Approx $100m later the project was quietly folded, senior managers who had been promoted during the process quietly moved to pastures new, everyone else given 6 weeks to find something else.
I saw the warning signs and left before the crunch, but in hindsight I had concerns that weren't answered from day 1 but I let my enthusiasm allow me to ignore them
A learning experience