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This is a case of 'genericisation'.

A Very Short Introduction” of a man in 1990 who filed for a trademark on his red, white and blue assortment of “Stealth Condoms”, with the tag-phrase “They’ll never see you coming.” Northrop, the maker of the B-2 “stealth bomber”, sued to stop him, claiming that the man had purloined and even harmed the reputation of their trademark. He went bust.

https://www.economist.com/books-and-arts/2017/09/09/why-comp...



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