Because it's entirely fraudulent. The headlines keep claiming that around 40% of Americans can't afford a surprise $400-$500 bill. The actual number is around 12% according to the Fed survey that the headlines are intentionally misleading about. It keeps getting pointed out that the claim is false, however the propaganda value is too sweet so it keeps getting abused.

https://outline.com/rqAedK

https://www.bloomberg.com/opinion/articles/2019-06-04/the-40...

https://www.federalreserve.gov/publications/report-economic-...

https://www.nationalreview.com/2016/04/middle-class-doing-ok...

https://www.cato.org/blog/it-true-40-americans-cant-handle-4...

So which one of these is supporting your point and which one is not? I'm guessing the Cato Institute (formerly the Koch Research Foundation) is the one pushing the propaganda.