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> The mass market is use to paying little up front and expect updates and fixes forever for that one time fee which of course is non sustainable, subscription software is/can be.

Since every up-front price has an equivalent value to a certain ongoing permanent flow, this is nonsense. Now, it may be that the price/quality ratio the market supports with the will support with up-front pricing is too low for the downstream support expected while the subscription price that is supported is greater.




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