Also, that comparison is made specifically because companies have no morality and so if we want them to behave in any sort of way approximating our morals, they must be regulated to do so. Those comments are advocating a change in the way companies are treated in order to get them to behave in a more expected manner.
I don't follow. People also need to be regulated in order to behave morally. Companies are run by people and it's entirely possible for companies to take moral stands or deliberately decide to do the right thing even when it's not the most profitable thing. It might not happen as often as we'd like, but it certainly does happen.
