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I'm not agreeing at all. BMW just lost their CEO because they've lost so many sales to Tesla. Other automakers are desperately trying to play catchup to them.

I have never had people come up to any other car I've owned (Chevrolet, Mercedes, Jeep, Toyota, Lexus, Infiniti) besides our Model S and Model X with questions, tell us the car is beautiful (in an Aldi parking lot no less), or want to go for an impromptu ride along. I've never had kids run up to any of our cars besides our Teslas and go "omg it's a Tesla!!".

The transformation was making electric cars better than internal combustion vehicles in every way, sexy, and desirable. Mission accomplished.



Kids absolutely love Teslas. Can’t tell you how many “look mom a Tesla!”, “Oh my god Joey did you see the Tesla!”, or my favorite, “Tessslaaaah!”

And they just start grinning at you as you drive by. It’s like what we used to do for the Lambos.


CEOs come and go and that has nothing to do with Tesla, despite how much you want it to be.

So the transformation that he triggered was that people would ask about your car? Or what? A 0.5% market or thereabouts market share?

What a mission to accomplish! Bravo.




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