With market pricing, the people involved are responsible for their own irrational behavior.
Brilliant. It's all their own choice. They should have chosen to be born into a rich family. They should have chosen an expensive education. They should have chosen good health. They should have chosen a job that pays millions.
All this, of course, is commonly believed in the US. I sometimes suspect that actually it's not so much believed as just something that rich people want very much to believe; it means they can feel like they deserve and earned every last penny, and that they don't have to feel bad at all about all the people being screwed over.
Humans act irrationally all the time.