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It's not the absolute amount that matters most, especially for a company with Microsoft's size and cash flow.

Google's 2009 revenue is over 23 billion dollars and its operating income is over 8 billion. Considering the market size, two billion is not over the top. Not to mention online is a growth market and its strategic value is paramount. They're not a startup and they can invest really long-term to capture part of a market this significant.



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