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> I'm shocked that another company would buy the rights to the Pets.com puppet.

There's a precedent in the UK. A company in the UK that provided a digital television service ( http://en.wikipedia.org/wiki/ITV_Digital ) used a monkey puppet to promote its service. Like Pets.com, it failed. Like Pets.com, the rights to the puppet now belong to another company.

The monkey puppet is now used to advertise tea. The tea company was famous for adverts featuring clothed chimpanzees dubbed to promote the brand ( http://en.wikipedia.org/wiki/PG_Tips#Advertising ). However, due to the advance of animal rights, the company now uses a monkey puppet which is widely recognised in the UK.




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