Almost half of my Apple cords are frayed, in the same spot, right next to their poor excuse for strain relief. Apple has a chronic problem with proper strain relief, and seem unwilling to fix it. Every other cord manufacturer on Earth has solved this problem with designs like this: [1]. Why Apple won't follow suit is beyond me. Maybe the appearance of it offends the sensitivities of one of their ID artists.

1: https://images-na.ssl-images-amazon.com/images/I/31Jg9AjCdOL...