I don't think it's just you, but I don't think it's intentional either. Other comments (backed up by the article) have said that the goal might have been to make the subjects look uncomfortable, which at a second look seems perfectly plausible.

Definitely reminded me of the (in)famous Calvin Klein ads of people in their underwear in a basement. https://www.buzzfeed.com/briangalindo/the-1995-calvin-klein-...