I'd argue that stickiness has transitioned to independent content creators. Feels like an individual can always be more honest than a corporation even if they're in it for profit.
I honestly feel the opposite. It is so much easier to manipulate individuals into shilling for your product than it is a large company.
I would trust Wirecutter reviews more than my favorite YouTubers’ reviews, for example. The livelihoods of the reviewers is not dependent nearly as much on how well they are paid by their sponsor.
