Just took a look at 3D Sure. My only concern would be the drop in conversions.
I wonder what the typical drop in conversions is with this enabled.
I have a sense it could be high single digits to low double-digits (e.g. 7-11%).
In which case, that would cost quite a bit more.
I did see there is a way to trigger this as needed.
Hmmm...If we could figure out a way to identify high risk individuals in advance, that might mitigate the drop in conversion.
Hmmm... Maybe a fun machine learning side project.
Just took a look at 3D Sure. My only concern would be the drop in conversions.
I wonder what the typical drop in conversions is with this enabled.
I have a sense it could be high single digits to low double-digits (e.g. 7-11%).
In which case, that would cost quite a bit more.
I did see there is a way to trigger this as needed.
Hmmm...If we could figure out a way to identify high risk individuals in advance, that might mitigate the drop in conversion.
Hmmm... Maybe a fun machine learning side project.