Market segments. Whether us nerds on HN agree or not, Apple has a premium feel to their products — or at least that's how non-technical people tend to perceive them.
The only real attraction to a Tesla car is the deluxe nature of their marketing. Other companies are producing cheaper hybrids and fully electric cars, but Tesla isn't targeting the same market: they're going for the upper segment who're looking for a touch of elegance, sleekness, and premium quality — and therefore are willing to pay more.
The only real attraction to a Tesla car is the deluxe nature of their marketing. Other companies are producing cheaper hybrids and fully electric cars, but Tesla isn't targeting the same market: they're going for the upper segment who're looking for a touch of elegance, sleekness, and premium quality — and therefore are willing to pay more.