Journalists looking to (justifiably or unjustifiably) undermine start-up incubators or VC firms easily could care.
You could just as lazily & dismissively say nobody cares about failed taxi drivers, and yet there it is on the front page of the most popular Western newspaper in the world.
If there’s an angle to make it a story, people will care. The angle to make it a story about how start-up programs are basically scams exploiting lottery biases of people not in a life position to sustain that risk is very easy, straightforward & compelling to a wide audience.
And hence it’s probably bad for PG & others if people without safety nets are going bust on failed start-ups.