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I'm not sure this is totally applicable to say a tailor shop, but I do wish more craftspeople would try charging more money for quality work.

For example say I want some shelves built. If my shelf-builder charges $X that's fine, but what if I would happily pay $2X?

On the one hand, I might be personally miffed to know I'm paying 2X instead of the X someone else is paying. On the other hand, I'd probably be the more satisfied customer if I don't know (or have the discipline to ignore) the price gap, because the shelf-builder is probably going to give extra effort in hope of getting more jobs from the 2X clientele.

It would be interesting to explore what would make your 2X client feel good even if they know they are paying double. And would that scale to 4X or 40X clients?



There must also be the satisfaction derived from keeping a quality craftsperson in business, in face of the cheap-shot mass manufacture that seems to happen everywhere.


I met a welder who had hourly prices above work samples.

The $300h one looked like a piece of art. The $20h looked like sea gull crap landing randomly around the piece.




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