Terrific thread! Am enjoying reading about personal experiences around "building your brand." In fact, I believe this is so important you should fight your instinct to keep things "pure." And go ahead and contract professional services if you are serious. Hire professional developers, writers, graphics, video, and stylists if necessary ;)
For certain folks just coming up this is de rigeur. If you are a young writer / director trying to break into advertising to gain experience before conquering Hollywood. You need a killer demo reel. Same for a recent MFA grad living in Brooklyn seeking Manhattan gallery representation. An Instagram that tells a visual narrative is way more powerful than a series of unconnected shots.
Furthermore, learning to take a single piece of content. Such as an onstage presentation or demo. And slice and dice it into bite sized content tailored to specific platforms. It is one method for extending your reach 10x. It's the "attention arbitrage" in Gary Vee's Content Model ;)
And it's why "free tiers" such as Github Pages, App Engine and 1MB are so important in our community. Not only does it level the playing field. It offsets the risks for experimentation and self-discovery.
"Man, sometimes it takes a long time to sound like yourself" --Miles Davis
For certain folks just coming up this is de rigeur. If you are a young writer / director trying to break into advertising to gain experience before conquering Hollywood. You need a killer demo reel. Same for a recent MFA grad living in Brooklyn seeking Manhattan gallery representation. An Instagram that tells a visual narrative is way more powerful than a series of unconnected shots.
Furthermore, learning to take a single piece of content. Such as an onstage presentation or demo. And slice and dice it into bite sized content tailored to specific platforms. It is one method for extending your reach 10x. It's the "attention arbitrage" in Gary Vee's Content Model ;)
https://www.slideshare.net/vaynerchuk/the-garyvee-content-mo...
And it's why "free tiers" such as Github Pages, App Engine and 1MB are so important in our community. Not only does it level the playing field. It offsets the risks for experimentation and self-discovery.
"Man, sometimes it takes a long time to sound like yourself" --Miles Davis