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> I get that people want to see a company crippled but wiping out a quarter of revenue is a death-blow.

So is a lengthy prison sentence for individuals. Should we get rid of those to make it fair?

> There are numerous problems with this statement. One, you don’t know ahead of time what the fine will be.

You can take an educated guess going off of what happened to you and others on previous occasions. If there are no examples of a fine that is "a death blow", your risk to receive one is low. Hell, you might not even get caught. It's hard to tell how much they get away with because there's no leak or whistleblower.

I'm pretty sure that the reason FB isn't putting bogus charges on users' credit cards isn't that they wouldn't because of ethical reasons. It's that a) they'd likely get caught and b) they'd get into a lot of trouble.

Companies aren't sex offenders or committing crimes of passion, they are much closer to rational actors, deterrence works great on them.



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