Domain age counts for something, as does the rich mat of links that a long-existing site has.
On the other hand, the price looks high for a site that gets that much traffic. I can pretty consistently create SEO-oriented sites that get that much traffic & revenue in 1-2 yrs with an investment of my time that's more like $10-15k. (Working pretty intensely for a month, and mostly waiting for the link network to mature)
(Of course, I've gotten tired of that and now I'm trying to break into making sites that are 10-100x bigger than that)
Changing a successful site is always risky. There are two risks. (1) is that you might go from something that works to something that doesn't work, and (2) in theory the ideal way to drive up your traffic would be to make small incremental improvements, watch your results, then make more changes. Google's very happy for you to do that if you're using AdWords, but they don't like you doing that in SEO, so there are things built into the system that can (sometimes) zap your ratings if you try to revamp an old site.
Personally I can think of better things to do if I had $100k sitting around, but if you like this site you should think about trying to negotiate the price down. I think a multiple of 8 times earnings is fair, so something like $25k more like it.
Of course, his operating costs are low, so like your average domainer, he can probably sit around a long time to find the guy who'll pay too much.
i know what you mean about making cash in other ways faster than inheriting a 100k site - i did some affiliate marketing and was able to generate that kind of cash pretty quick.
the thing that still makes this site worth looking into is the fact that they were able to even generate 3k without really knowing how to monetize the site. it seems like they just went on with the site, skimping over alot of things.
i think they could have done alot more with adding more social features, more frequent content (since they rank so well on google), sending out newsletters with occasional related cpa offers, etc etc.
most ppl here are probably capable of building a site very quick and testing the market. id say im technically capable also, but this site already has the traffic going for it and could be scaled alot more.
i also noticed, when you hear about any acquisition of a site, its either the big startups (in the multiple millions), or tiny ones that you can find on flippa, etc.
i dont hear alot about people turning around sites in the 6 figure range as often.
nonetheless, 100k does some like a pretty big evaluation for it
On the other hand, the price looks high for a site that gets that much traffic. I can pretty consistently create SEO-oriented sites that get that much traffic & revenue in 1-2 yrs with an investment of my time that's more like $10-15k. (Working pretty intensely for a month, and mostly waiting for the link network to mature)
(Of course, I've gotten tired of that and now I'm trying to break into making sites that are 10-100x bigger than that)
Changing a successful site is always risky. There are two risks. (1) is that you might go from something that works to something that doesn't work, and (2) in theory the ideal way to drive up your traffic would be to make small incremental improvements, watch your results, then make more changes. Google's very happy for you to do that if you're using AdWords, but they don't like you doing that in SEO, so there are things built into the system that can (sometimes) zap your ratings if you try to revamp an old site.
Personally I can think of better things to do if I had $100k sitting around, but if you like this site you should think about trying to negotiate the price down. I think a multiple of 8 times earnings is fair, so something like $25k more like it.
Of course, his operating costs are low, so like your average domainer, he can probably sit around a long time to find the guy who'll pay too much.