Sounds very similar to the reasoning behind the "shoegaze" genre name. All of the above of which I'm a big fan! Guess I like heady music, more recently have seen IDM described as braindance as well.
I think the brandance name came about when replhex records tried to re-brand the genera to get away from the smugness of calling your favored music 'intelligent.' That said, I definitely see the IDM label around more than Brandance.