Supreme is the company I like to bring up as one that survives on almost 100% pure positioning. The "feature" Supreme released a few years ago was a brick with the Supreme logo on it which sold out instantly and started going on eBay for $1000.
This is a feature that no other company could have built. Every single one of Supreme's competitors could have known that Supreme would be releasing the brick and the information would be utterly useless to them because only Supreme could have released the Supreme brick.
On the one end you have Supreme and the other you have pure commodities and It's up to you to figure out where you'd like to be along that spectrum.
This is a feature that no other company could have built. Every single one of Supreme's competitors could have known that Supreme would be releasing the brick and the information would be utterly useless to them because only Supreme could have released the Supreme brick.
On the one end you have Supreme and the other you have pure commodities and It's up to you to figure out where you'd like to be along that spectrum.