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I take exception with this point: "When possible, serve the same content to all browsers. You can use stylesheets and scripts to customize your layout for different display sizes, as in this beautiful site by Jon Hicks."

The mobile experience is about more than just the layout of the page.

Our mobile users are in a completely different mindset than the guy browsing for a few minutes over lunch at his desk. I imagine that's the case for many other sites as well.

The entire reason we made a different mobile version of playlookit.com was because we needed a VERY stripped down and lightweight way to display cell phone pics.

There's a huge difference between the processing power of a Blackberry and it's crappy browser than a MacBook Pro running the latest version of Chrome.

In our case, loading 30 thumbnails and a photo that's wider than the average mobile viewport made for a terrible mobile experience.




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