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I usually think of it as trading a capital (up front) cost for a operational (ongoing) cost. They want to purchase machinery up front instead of paying employees/contractors monthly. Usually, this is more efficient as long as they can get their financing up front as well. If they could pay the people up front for 5 years of work, at a fixed rate, they would probably do that.



What if in some year doing harvests makes no sense because of storms or low prices or too little rain or too little sun or whatever. Such years exist. They are very bad financially for them but it would be even worse if they still had to pay for the employees while having no income from sales.


>What if in some year doing harvests makes no sense because of storms or low prices or too little rain or too little sun or whatever. Such years exist.

For strawberries, they shouldn't. You should be growing them inside some kind of shelter with irrigation.


I bet those still in business have accounted for such years. You won't pay for your robots thinking you'll get to sell 100% of your crops every year.




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