> Look at all the Comcast ads that celebrate binge watching.
I think it's more insidious than that -at least the ads I've noticed.
There's a lot of normalizing of binge watching. Of making it a "given". When I say "normalizing" I mean things like "Since you're going to be gorging on your favorite shows, use our phone/our service/our devices to do them on the because they're the best".
It's not even a question in many ads; the assumption is that you're going to be binging already. Celebrating would be closer to beer commercials ("it's been a hard week, now it's netflix time!").
I totally agree. I see billboards frequently or messaging on the side of businesses “now you can binge better.”
When did binge ever become appropriate to use as something to be encouraged?Feels insane. I mean even binge eating vegetables probably shows a problem, it should just be part of a balanced diet.
I think it's more insidious than that -at least the ads I've noticed.
There's a lot of normalizing of binge watching. Of making it a "given". When I say "normalizing" I mean things like "Since you're going to be gorging on your favorite shows, use our phone/our service/our devices to do them on the because they're the best".
It's not even a question in many ads; the assumption is that you're going to be binging already. Celebrating would be closer to beer commercials ("it's been a hard week, now it's netflix time!").