I'm reading 'The Demon Haunted World' at the moment - "Finding the occasional straw of truth awash in a great ocean of confusion and bamboozle requires vigilance, dedication and courage. But if we don’t practise these tough habits of thought, we cannot hope to solve the truly serious problems that face us and we risk becoming a nation of suckers, a world of suckers, up for grabs by the next charlatan who saunters along." From 1997. Very prescient. We've a mountain of suckers... a Suckerberg.