The 30 million figure was a downright lie by UK music publishers – it includes the entire lobbying budget (for the year 2016, bizarrely) of any industry association Google is listed as being a member of, which for some reason even includes the political think tank of the German CDU party, whose politicians are actually BEHIND the law, not opposed to it.
Here's an in-depth factual analysis of copyright lobbying:
> The limited information which is available about lobby meetings shows the intense level of lobbying taking place on the Copyright Directive, but it also interestingly exposes that the biggest lobbies were not in fact big tech companies and their associates, as many headlines claimed, but the publishers, creative industries and collecting societies.
Here's an in-depth factual analysis of copyright lobbying:
> The limited information which is available about lobby meetings shows the intense level of lobbying taking place on the Copyright Directive, but it also interestingly exposes that the biggest lobbies were not in fact big tech companies and their associates, as many headlines claimed, but the publishers, creative industries and collecting societies.
https://corporateeurope.org/power-lobbies/2018/12/copyright-...