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I don't understand what the ISPs are earning here?

We have zero-rated Facebook/WhatsApp plans here in Spain but they are only available for certain, somewhat expensive plans. If Facebook or WhatsApp were zero-rated for cheap plans, nobody would pay for data, including myself.




I would assume the ISP is not out of pocket. Facebook pays them to provide the free data.

Hooking more people on the drug is clearly of benefit to Facebook. Especially if the ISP's customers end up thinking Facebook IS the internet.




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