Yes, Musk saw that there was need for the uber-wealthy (who produce the vast majority of carbon emissions) to signal their views on climate change via luxury sportscars, and, regardless of how badly he's exploiting workers, you can't deny that he's achieved lukewarm success. I mean, wow, less than 4% profit off of all your employees working 80 hour workweeks? Truly earth-shattering stuff right there.