I had to add "food ordering" to "ritual" to get DDG or Google to tell me what you might be talking about. The landing page doesn't explain what it does, at all, above the fold. "Make friends with food" is the largest text and it appears this does something called "social ordering". Is that like group orders? Or catering? Or does it automatically post everything I order to my social media? "Make friends with food" plus the image on the page makes me think maybe it's some kind of food-related meet-up thing, like you take a slot at a table with other strangers who are also using the app so you're not alone at lunch.

Whatever it is, I can "order now". Scrolling reveals that yes, it appears it's just group orders and take-out. What a revolution.