As it grows larger, the "Amazon marketplace" is getting more and more filled with garbage knockoff products and fake reviews. There may eventually come a tipping point where they lose user trust.
I feel like every time there is a discussion about Amazon on the Internet, this point is brought up.
I spent about $9,000 on Amazon across 139 orders in 2018. I buy a lot on Amazon. I've never had a problem with receiving knockoff products. I don't understand how this can be such a prevalent issue when I've not run into it, given how much I use Amazon.
The only thing I can think is that, if I'm buying something expensive, I'll strictly only purchase items "Sold by: Amazon.com Services, Inc" or alternatively, I'll use a marketplace seller if the seller is the manufacturer of the item I'm buying.
> The only thing I can think is that, if I'm buying something expensive, I'll strictly only purchase items "Sold by: Amazon.com Services, Inc"
If you are trying to avoid counterfeits, that's not really helpful, since the problem with counterfeits is magnified by commingling, by which items sold by Amazon itself, and FBA sellers that do not opt-out of it are mixed and orders fulfilled with goods that may have been sourced by any of the sellers.
If that happens, I don't think the problem will be perceived as "Amazon" — people will say "online shopping" is untrustworthy, like how "social media" is responsible for the world's ills, not "Facebook".
My hope is that smaller, more focused online retailers and marketplaces emerge that can compete in specific verticals. For example, I already go to non-amazon sites where I prefer to buy music gear and computer hardware.