Back in the day you could change some URL parameters and make it look like Toys R Us was selling firearms on their website because they used the same ecommerce back end as a sporting goods store. Like you'd go to the URL and it would be a hunting rifle (or whatever) but it would be on the Toys R Us site.
I don't think Toys R Us was ever harmed but it was mildly amusing and I'm sure a few people's panties got knotted after they found out Toys R Us doesn't actually sell firearms and they got all enraged over nothing.
I hadn't heard of this issue specifically, but it sounds like you may be talking about eBay Enterprise[1]. They ran a lot of e-commerce operations for brick and mortar stores at one point, including both Toys R Us and Dick's Sporting Goods.
I don't think Toys R Us was ever harmed but it was mildly amusing and I'm sure a few people's panties got knotted after they found out Toys R Us doesn't actually sell firearms and they got all enraged over nothing.