Random guess: most of the pople I know who use Lyft do so because they've been put off at one point or another by one or more of Uber's scandals - Uber is widely viewed as the 'default', while Lyft is the more 'moral' option. If this pattern holds true, it means that the Lyft userbase will generally be a group that is A. better informed overall and B. more willing to make purchasing decisions driven by their ethics, which all in all suggests a more thoughtful clientele.