You make it sound like FB knew that the accounts that "...posed as fans of pop stars and national heroes" were run by a military operation.
> because "we can't scale that"
And how would you scale that?
I don't think there is any easy solution (or even an "ideal" solution).
Not to mention that FB is on now dealing with actual dam military operations by an authoritarian government. How would you defend yourself against that?
If Facebook: First idea, probably naive, is to require large minimum spending per advertiser so that all can be checked manually.
If government: I’d pass a law requiring all advertisers be checked to some standard, which is what I care about, and let Facebook invent its own solution.
I want to be clear: I don’t care if that bankrupts them, any more than I care about bankrupting surgeons who can’t afford soap.
You make it sound like FB knew that the accounts that "...posed as fans of pop stars and national heroes" were run by a military operation.
> because "we can't scale that"
And how would you scale that?
I don't think there is any easy solution (or even an "ideal" solution).
Not to mention that FB is on now dealing with actual dam military operations by an authoritarian government. How would you defend yourself against that?