Actually I think $10 is on the upper range of magazine prices I've seen. Most video game magazine get away with charging that because they also include a CD (worthless but whatever). Other than that, I rarely see magazines above $8, most of them are in the $6 range.

If you subscribe you usually get 70% off that too.

This is my personal experience.

You guys gotta make enough to cover expenses and time so charge what you need.