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Speaking only for myself, when I'm an investor, I wanna know stuff like:

- cost of customer acquisition

- gross margins

- revenue growth

- size of market

- yada yada

That being said, a slick pitch deck is nice to see. It makes me feel good, which never hurts.

I only invest on the fundamentals of the business. If a startup had great numbers AND their pitch deck sucked, I'd stikk give them the money. If I had specific thoughts on how their pitch deck sucked, I might offer suggestions on how they could improve.




From what I've read, that kind of stuff belongs at the end of the presentation. Get them on board with the vision and the problem, then justify it with figures they can use to justify buying in to your solution.

In short, appeal to emotion, support with reason.


a good sales/pitch deck can be relatively friction-free, or unimpressive. it's an element.

but a bad deck will lead to a painful experience, almost every time.


It is a sales deck, not an investor deck.




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