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What's the problem with most projections though? How do they arrive at this number? It seems to me that this is similar to a startup offering 5 year growth projections.

I mean, one problem in this whole assumption to me seems whether Amazon even can more than double in size. If Amazon plans on growing its white collar workforce from 40k to 100k, presumably it needs to double its revenue. We are also assuming that they double revenue/headcount without increasing Seattle headcount, wage growth, or that automation reduces the need to increase headcount. All of this is possible, but it isn't necessarily a shoe in that Amazon even pulls this off.

Another thing that seems to be overlooked is at what price would have Amazon still made the same decision? Could NYC offer $1B in incentives, and Amazon makes the same choice? By helping Amazon artificially lower costs, how does this impact New York businesses like IBM and the many fashion retail brands?




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