But Apple's strategy has never been to go after the price-sensitive market. Complaining that their prices are way higher than commodity parts you can piece together yourself makes zero sense. That's like complaining that a Ferrari is way more expensive than a Honda.
Yep, good point. I read someone online commenting that Apple's "price sensitive" option are second-hand devices as they (historically) remain updated and working well for a long time. Hopefully the new 3rd generation keyboard will stand up to years of use - I'm not at all confident that my 2017 will have much resale value due to the keyboard issues.