> Or, the mobile app experience is better, and the overlay link is a convenience
For whom is it better? Me, the customer, or you, the vendor? I buy furniture from Wayfair's website, and browse on the site quite often. On the mobile site, I'm able to view products, add/remove them from a wishlist, and make a purchase. All from a browser with ad and tracking blockers enabled.
Wayfair still puts a "Download the app!" popup on the site, even though it can see from my repeated visits and purchases that I primarily use the mobile site. I imagine it's because on an app, notifications are opt-out and tracking is continuous.
For me the customer. The sites I use most often have better apps than websites.
As for your imagination about tracking, it’s both false and paranoid. Mobile notifications are opt-in, and tracking is limited to behavior within the app, unlike the web where you are tracked across sites wherever you go.
For whom is it better? Me, the customer, or you, the vendor? I buy furniture from Wayfair's website, and browse on the site quite often. On the mobile site, I'm able to view products, add/remove them from a wishlist, and make a purchase. All from a browser with ad and tracking blockers enabled.
Wayfair still puts a "Download the app!" popup on the site, even though it can see from my repeated visits and purchases that I primarily use the mobile site. I imagine it's because on an app, notifications are opt-out and tracking is continuous.