I think this line of argument works for something like a Netflix or Spotify account where you have a monthly fee for unlimited access. The problem OP is referencing is when you buy a specific movie or album on iTunes or Prime for instance. That doesn't seem so clear cut because while the license says one thing the consumer expects that they now 'own' the item forever.
Yes, iTunes or Prime pages still show a 'buy' button which is confusing.
I think people understand it better nowadays though, as they get burned more and more with services that don't work on a specific device, or the service shuts down. Or more probably they cancel the monthly payment and all the stuff they 'owned' can't be watched anymore.
All the games I have there should be inheritable. Also, I'd love to be able to put ones I don't play on sale. But that's obviously not going to happen.
