No, sorry. Mostly it came down to "find out where your customers are". I had a payroll service for home help, so I reached out to the people who place the people and pitched the service as a way to help their customers. I had a site to check for security problems in popular blog frameworks so I made it so you could direct link to a site's results and then helped people out on forums, providing a link to the analysis. Stuff like that.
Advertising on FB/AdWords/etc can help, but there's no substitute for finding your customers yourself.
Advertising on FB/AdWords/etc can help, but there's no substitute for finding your customers yourself.