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> traditional softer rubber(?)

FWIW audio cables in consumer stores were pretty much always PVC, though, as you like many other people discovered, there are quality plastics and cheap plastics. The former will last quite a number of years before turning hard and brittle, the latter won't, smells badly and probably gives you cancer for free, too.

Speaker, microphone and guitar cables for studio / stage use often have rubber sheathing (~neoprene), though many are just higher quality PVC.

> The newer cables also tend to lack protective stiffeners at the ends for protection against damaging the wires if the cables is pulled at a right angle to the connector.

Using the tiniest of ferrules seems to be a conscious design choice, though incorrect material and manufacture are commonly seen as well. In any case, a bad design that's poorly manufactured is not going to work.

As usual, non-consumer products don't have the problem, at all.

> The problem is race-to-the-bottom we're seeing everywhere as businesses try to squeeze every last cent out their products.

While that's certainly true, the ali/bangood-mentality also has to do with it. "Oh look, I can get $thisThing for 2.5 $ delivered from China, which normally costs 10 $". A compounding problem is of course, that the 10 $ store item is the same as the 2.5 $ Ali item, so you actually need to turn to the proper online store to get the quality matching price point.




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