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Anyone who believes this needs to sit down and think it through.

Apple's success depends on the iPhone. Without it their services businesses become useless, their retail presence becomes an albatross, peripheral devices like Apple Watch, AppleTV start to look a lot less useful and forget about future growth in AR/VR. And so the idea that Apple would compromise all of that just to make a comparatively tiny hundred million or so is just crazy. And Tim Cook is anything but crazy.

The fact is that the market is moving towards wireless for everything. Audio included. And 99.999% of the world aren't audiophiles who can tell the difference (or even care if they can) between BT and non BT audio. So why waste valuable phone space for an insignificant number of people when you can improve battery life by say 5% ?




Microsoft does it all the time. They risked their entire Office franchise during the mobile transition to try and push win mobile.

Most companies try to leverage their market position in this way. To not do it would be unusual.




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