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> so long as everyone has bought into the ecosystem.

Well that's the problem isn't it, every potential collaborator who can't or won't buy it will be shunned.




If you are at a company that uses Sharepoint, everyone already has bought in.

The same argument can be made for any piece of software. People have to buy in, even free software requires taking time to learning it vs whatever existing workflow is in use (if any).




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