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Ars Technica noted that "Shot on iPhone" ads are technically correct but may use additional lenses and photo editing:

https://arstechnica.com/gadgets/2018/08/huawei-was-caught-us...

> Photos from Apple's "Shot on iPhone" ads are indeed taken with iPhones, albeit with additional equipment like special lenses attached to the phone, and they've been touched up with professional photo editing software... A tiny, fine-print disclosure about lenses and retouches appears on the Apple ads...




Interesting. In fairness, the quality of modern smartphone cameras makes this not so surprising to me. I think it might become normal to throw a smartphone photo into Lightroom in the future, even if it's probably overkill today.

Now I wonder if the same caveat applies to the Pixel photos that are used in advertising.


>I think it might become normal to throw a smartphone photo into Lightroom in the future, even if it's probably overkill today.

There's already Lightroom for mobile -- that can sync and have the same editing/presets as the desktop counterpart.

And tons of people throw smartphone photos into desktop Lightroom as well.


Keep in mind: A great lens on a mediocre sensor will still produce much better results than a mediocre lens on a great sensor.

If they replace the whole iPhone lens assembly with a properly spaced Nikanon socket, they can attach some pretty nice glass to it.


Mounting an SLR lens to an iPhone sensor would produce worse results than using the default lens. The imaging sensors used in cell phones are much smaller than SLRs, so you'd need to get a much wider angle lens. Then, you'd only be using the center of the lens, which the sensor would outresolve anyway.




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