> with a specific problem to focus on

That's unfortunate... I think that most often picking the right problem is the most important problem itself, but that requires a lot of context.

I'm glad you enjoyed it though!

I don't think you can know what the right problem is to work on, except in hindsight.

Hence why you need an advisor, right? To help with that?

How does one improve inbound traffic? I'm dying for it

Create systems by which people come to know about your site and want to visit it to solve a problem they have.

For example, SEO content marketing targets problems people search Google for and create content that helps solve that problem while advertising the product/service in some way. A good example of this is Digital Ocean's "how to set up software X on operating system Y" articles - good SEO, solves people's problems, and advertises directly to their customers/users.

There are other implementations, like more traditional display advertising and product reviews, but they all follow the same formula: create awareness and gives people solid reasons to come to your product/site/app.