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This has other implications.

* a save in bandwidth is huge on mobile speed, google believes that speed effects web use, web use effects revenue

* a save in bandwidth is cheaper for google

* att, verizon, sprint, and tmobile are limiting mobile data plans, smaller images means more web page loads

* net neutrality might fail, you might have to pay for data

* google runs a lot of content via app-engine, gmail + chrome, google should be able to make the switch for the stacks they own to develop an advantage.

* others will follow in adoption like facebook if it saves them on one of their largest costs cdns.

* openness an open format can go on more devices.

* open devices might appear faster on the web.




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