If he had been directed to create a Fan page instead of a regular user account, he would have been OK. Maybe Facebook needs to be more proactive in diverting new users who are promoting themselves or their works to the appropriate type of account.
There is something to be said for this. The guy is clearly totally clueless about what this whole "Intertubes Thing" is and probably the Facebook rep could have examined the case, seen that, and directed him as such. But his reaction is still pretty ridiculous.