It's not that far out of line with the status quo:
"Indeed, to assess WeWork by conventional metrics is to miss the point, according to [Chief Executive Officer Adam] Neumann. WeWork isn’t really a real estate company. It’s a state of consciousness, he argues, a generation of interconnected emotionally intelligent entrepreneurs."
We are always told by marketing types that what we perceive isn't real; instead, it's always something at least one level above that. Purely designed to manipulate an emotional response from the reader/viewer.
I can say for me it certainly does cause an emotional response, but not the one WeWork or London Trust Media are hoping for.
My apologies. What I'm trying to say with that overly-loaded statement is that IRC values people for who they are and doesn't judge a book by its cover.
Just how high are these folks on their own supply?