People don't search facebook much. If anything, facebook is hostile to search, seemingly by design.
The secret of ad dollars is that not all visitors are equal. People who use google search are already looking for something, often something to buy, such users are the most susceptible to ads because the ads can actually be helpful. In contrast, ads inserted into the UI of a social networking site are far less valuable. In order for facebook to compete with google they'd have to reinvent themselves substantially.
The secret of ad dollars is that not all visitors are equal. People who use google search are already looking for something, often something to buy, such users are the most susceptible to ads because the ads can actually be helpful. In contrast, ads inserted into the UI of a social networking site are far less valuable. In order for facebook to compete with google they'd have to reinvent themselves substantially.