> The only new brand of smartphone in the last four years I can think of is OnePlus that has had success. OnePlus did this by buying their popularity. By offering a ton of value initially and then raising the price each generation.
Aren't they a major Chinese brand? Seems like the message here is that you'd better already be big with deep pockets to wade into the smartphone market.
They're propped up by Oppo, but neither company will acknowledge it. Having weight like that behind you is definitely a competitive advantage when trying to enter this market as a new brand.
Aren't they a major Chinese brand? Seems like the message here is that you'd better already be big with deep pockets to wade into the smartphone market.